In order to have an effective search engine marketing campaign, we highly recommend you install an analytics software. A great free tool available on the web is called Google Analytics. You can find Google Analytics at www.google.com/analytics. Here you will put in your information, including email address, your website address (your URL) and then it will actually give you the code with directions as to how to install the analytics code. Once you have installed the analytics code, it is important that you go into edit settings and establish your Google goal points. This may also be analytics settings. You will want to set your points as G1, G2, G3, G4 and identify different goal areas. If you have more goal points than 4 on your website, you can actually install a second Google Analytics code as well as the first one and have 2 Google analytics profiles, allowing you 8 specific goal points. Now some of the key variables that you’re going to see on your Google analytics accounts are going to be visitors, which is the number of people that came to your website, you’re going to have, pages per visit which reflects how many pages somebody had looked at on your website itself. You are also going to have bounce rate, which determines how many people showed up at your web site and left on the actual front page or only looked at one particular page on the site itself. You are also going to have the percent of new visitors actually coming to your website, and you’re also going to …